I was asked this yesterday, “Do I need a keyword search strategy?” by a new member of where I host my websites and get my online training
I did not even have to think about the answer, which is yes of course you do.
I thought this would be a great topic for an article for this website so here I go 🙂
Before I get going on this topic too fast let’s do a little homework and take a look at what the definition of keyword research is.
That was a pretty good overview of what keywords are and why we need to research them, but let’s dive in a bit deeper and get the real formula to ranking your content on page one of Google consistently.
I have learned how to do keyword research from one of the best guys in the business when it comes to this topic and I would love to share some insights into how easy this really can be to rank consistently high in the search engines and how anybody can do it.
Take a look at where I learn this stuff 🙂
My Keyword Strategy
What I have found that works for me is to break this into two parts.
The first part would be the keywords or keyword phrases I am looking for that are related to the niche I am working.
For example. say I am working the automobile detailing niche and I want to write an article on what kinds of cleaning solutions to use on the various upholsteries.
Some of the keywords or keyword phrases I would start to look up for this article might be:
- Upholstery cleaning solutions
- How to clean leather seats
- Best vinyl cleaning solutions
- How to clean carpets
I then take these phrases and run them through a keyword tool to see how much competition the keyword will have for me to rank my article.
I want this article to rank on page one of Google under the selected keyword or keyword phrase so I can draw traffic to my website when people search said keywords or keyword phrases.
The keyword tool will give me results and I have learned how to read those results and what numbers to look for to find what I call the low-hanging fruit keywords and phrases that give me the best chance to rank on page one of the search engines with my article. Of course not every article will rank on page one but many do, and that is where the traffic really is.
The more of these articles I get indexed and ranking good in the search engines the more traffic I am going to get to my website, thus more potential customers.
Reading Keyword Results
I now have the results of the keywords I looked up and let’s use the keyword phrase How to clean leather seats.
This keyword phrase has 267 searches a month which is a good number using my strategy.
It also has a competition number of 108 competing sites.
I call low-hanging fruit keywords and keyword phrases any that have a search of at least 50 searches a month or more and 200 or lower on the competing sites.
Remember, low hanging fruit are keywords and keyword phrases that I can rank well with pretty easily.
Here is a short training I created over at Wealthy Affiliate on how to use their keyword tool.
Go ahead and take a look at it. You may have to open a free starter account to view it, but that is easy.
Here is a short video that helps explain a bit more on keyword research.
We really have just touched the surface on keyword research but this is really basically how easy it is to find the keywords needed to get your content indexed and ranking well in the search engines.
I consistently rank my content on page one of Google and Big and Yahoo and many other search engines and this brings me traffic and I love traffic!
I have learned all I know about keyword research and many other topics involving running you own online business from home at a place called Wealthy Affiliate University.
Until next time 🙂
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