Today’s blog will be covering how to get free traffic to your website using long and short tail low competition keywords.
Proper research and use of these keywords is key to ranking on page one in the search engines and page one ranking means free traffic!!
Today I will share with you what the different keywords are and which ones I use and why!
Keywords And Keyword Phrase
Keyword, or Short Tailed Keyword
The best description of what a keyword is is in itself: Key – Word. In marketing, it is a word that is used to look for a subject or item by typing it into the search engine.
Short-tailed keyword and keyword pretty much one and the same as far as definitions go as short tail just means one word.
I want information on saddles so I would start by typing the word “saddles” into the search engine. The results I get on page one of Google will be general results covering everything involving saddles.
Long Tailed Keywords
Let’s use the above example and take it a bit further.
When I use one single word to search for something my results will include everything associated with that keyword, but if I use a more specific search term called a long tail keyword phrase when I type in my search I will get more specific search results.
Again using the above example, the reason I was wanting information on saddles is that I am looking to buy one.
So instead of typing “Saddles” into the search engine box, I would type in the long tail keyword phrase “Saddles for sale” and the return results will now be specifically saddles for sale.
Now, this can be narrowed down even more if I use a phrase that includes the type of saddle I am looking to buy.
Now, if I am selling a specific saddle, or saddles in general, I want my website page to be on page one of the search results: “saddles for sale”
As long as my content is good and informative and serves a purpose to the reader and I use these keyword phrases correctly I will be on page one and be getting free targeted traffic!
We have covered how to use long-tailed keyword phrases to get our content onto page one of the search engines, but it is not that easy!
How do we look these keywords up to see if they are high or low competition?
Be sure to check out my next blog on the tool I use to research my keywords and how I can tell if they are good ones to use!
As always we want to hear from you!
If you have any questions or comments please leave them in the comments section below and I will promptly address them!